updated january 2023

Privacy policy

OUR PRivacy practices


This Privacy Policy governs the manner in which BTT (BURN-TIGHTEN-TONE) FITNESS, INC. (Pilates Plus LA) collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pilatesplusla.co/ website (“Site”). This privacy policy applies to the Site and all products and services offered by Pilates Plus LA.

Collected Information

We gather information from you in various ways when you interact with our Website or App, such as when you contact us, create an account, reserve classes, make a purchase, or otherwise engage with us.
This information may include: your name, email address, password, phone number, payment details, purchase history, and shipping address. If you provide this information directly to one of our coaches or managers, it may be linked to your account.

We also automatically collect information about your use of our Website and App through cookies, web beacons, and other technologies, including those designed for mobile apps. We combine this information with other information we have about you and use it to identify you across your different devices.

On our Website, we may collect the following information:

  • Domain name
  • Your browser type and operating system
  • Web pages you view, links you click, and your IP address
  • The length of time you spend on our Website
  • The referral URL or webpage that led you to our Website

In our Apps, we may collect:

  • Mobile device ID, device name and model, and operating system type, name, and version
  • Language information
  • Activities within the App and the length of time you are logged in
  • Location information (with your permission). We may collect location data from your mobile device to help you find the nearest Pilates Plus LA location and send you push notifications, such as promotional messages, when you are near a studio. You can turn off this feature through the location settings on your device.
  • Calendar information (with your permission). We may access your calendar to help you keep track of your upcoming classes.
  • Contact list (with your permission). We may access your contacts to identify your emergency contact and upload your contact list to company servers in order to suggest friends who also take classes and enhance the Pilates Plus LA experience.

Non-Personal Identification Information

We may collect non-personal identification information about users whenever they interact with our site. This information may include the browser name, type of computer, and technical details about the user's connection to our site, such as the operating system and internet service provider they use.

Web Cookies

Our site may use cookies to improve the user experience. These are small files that a user's web browser stores on their hard drive for record-keeping purposes and, in some cases, to track information about them. Users can choose to set their web browser to refuse cookies or to alert them when cookies are being sent. If they do so, please note that some parts of the site may not function properly.

How We Use Collected Data

Pilates Plus LA may collect and use personal information from users for the following purposes:

  • To improve customer service: The information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize the user experience: We may use information about how users as a group use the services and resources provided on our site to understand their preferences and needs.
  • To improve our site: We may use feedback you provide to make improvements to our products and services.
  • For promotions, contests, surveys, or other site features: We may send users information they have agreed to receive about topics that we think will be of interest to them.
  • To send periodic emails: We may use your email address to send you information and updates about your order, as well as to respond to your inquiries, questions, and/or other requests. If you choose to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, you can use the unsubscribe instructions at the bottom of each email or contact us through our site.

How We Protect Your Data

We take appropriate measures to protect the security and confidentiality of your personal information, including your username, password, transaction information, and data stored on our site. These measures include implementing appropriate data collection, storage, and processing practices, as well as security measures to protect against unauthorized access, alteration, disclosure, or destruction.

We do not sell, trade, or rent personal identification information to third parties. However, we may share generic, aggregated demographic information that is not linked to any personal identification information about visitors and users with our business partners, trusted affiliates, and advertisers for the purposes mentioned above.

Policy Changes

This policy is effective as of the date specified below. We may make changes to it from time to time, so please check back periodically. Any changes to this policy will be posted on our website and app. If we make any changes that significantly impact our practices with regard to personal information we have already collected from you, we will try to provide notice in advance by highlighting the changes on our website and app.


If you have any questions about the privacy aspects of our services or wish to make a complaint, please contact us at studiocity@pilatesplusla.co.

This page was last updated on January 4th, 2023.